My consulting work focuses on three things:
- Adding Value – Successful businesses provide value. I look for ways to help you offer more value to your customers. Whether developing new product lines, adding Internet-based services, or wherever else our collaboration leads us, my focus is on getting to know your business and your customers and increasing the value of what you offer.
- Improving Efficiency – Successful businesses value efficiency. I look for ways to help your business work more efficiently by using technologies and the Internet to reduce costs and eliminate waste. As we work together, I keep the objectives and focus of your business in mind, looking for ways to help you perform more efficiently and offer a better experience to the customers you serve.
- Extending Reach – Successful businesses have reach. I look for ways to help your business extend its reach by using the Internet to introduce you to new customers. I help you find potential customers who didn’t know you exist, give them a reason to care, turn their care into a conversation, and turn that conversation into a successful, profitable relationship.
Most of the work I do is through the lens of WordPress. The majority of my working time is spent investing in WordPress through XWP.