{"id":764,"date":"2012-10-01T21:37:16","date_gmt":"2012-10-02T03:37:16","guid":{"rendered":"https:\/\/jonathanwold.seguru.digital\/?p=764"},"modified":"2020-08-13T22:54:46","modified_gmt":"2020-08-14T04:54:46","slug":"first-client-interview-3-nick-johnson","status":"publish","type":"post","link":"https:\/\/bf0cd40f-7ebb-43c9-a4ea-50b260f6ecbb.express.conves.io\/first-client-interview-3-nick-johnson\/","title":{"rendered":"\u201cFirst Client\u201d Interview #3 \u2013 Nick Johnson"},"content":{"rendered":"<p><em>This interview is the third in a new series I\u2019m starting to share how web designers and developers got their first client.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-765\" title=\"nick-150\" src=\"https:\/\/blog.jonathanwold.com\/wp-content\/uploads\/2012\/10\/nick-150.jpg\" alt=\"nick-150\" width=\"150\" height=\"150\" \/><\/p>\n<p>I met <a href=\"http:\/\/nickjohnson.com\">Nick Johnson<\/a> at a conference for Christian businessmen in September of 2007. Within a month of meeting, we decided to go into business together and started <a href=\"http:\/\/sabramedia.com\/\">Sabramedia<\/a>. Years before, Nick had started his own web development business, which had grown from that first client to a thriving, two-man shop. Today, Nick leads development an ecommerce platform and <a href=\"http:\/\/pigeonpaywall.com\">Pigeon<\/a>, our foray into the newspaper industry.<\/p>\n<p><strong>1. How did you get your first client?<\/strong><\/p>\n<p>Technically, my first client was my dad&#8217;s business. Kind of obvious how I came by that one. It was the summer of &#8217;98 and I was 16 years old. I had no idea how the Web worked. I had poked around on it at school and my parents had just upgraded from a 28K baud modem to a 56K and we were surfing the web screaming fast.<\/p>\n<p>My dad was an artist so he needed a website to show his art catalog. I began developing the site in Netscape Composer. I remember looking at the source code view and figuring out that tags made text &#8220;do stuff&#8221;. The first time I wrapped text with the &lt;b&gt; tag (made the text bold) was an incredibly exhilarating experience. I knew then that whatever this was, I wanted to do more of it.<\/p>\n<p>Then I started doing all kinds of hideous things like flashing text and marquees, ugh, I get sick thinking about it. I think it was the thing to do in the 90s. Not too long after that I picked up a HTML4 book, by Molly E. Holzschlag, and couldn&#8217;t put it down.<\/p>\n<p>With that backstory in mind, a couple personal web projects, and a brush with network engineering in between, I didn&#8217;t actually open up for business until January 2002 under the name Harmony Design. By this time I had taken a few courses and learned a lot about the Internet and World Wide Web. I need to pause here and give a lot of credit to Eric and Cara Stalsmith. They gave me some resources and opened my eyes to the web development world like I had never seen it before. You have to understand, nobody around me at the time was into computers or the Internet. I felt like an Island. Then this couple stopped by to sell my dad ad space on their website, and I was super excited to talk with these people. I probably wouldn&#8217;t have got into web development, or at least as soon as I did if it wasn&#8217;t for Eric and Cara.<\/p>\n<p>I leased my first shared-hosting account and setup HarmonyDesign.biz (yeah, it was a dot biz). My first &#8216;official&#8217; client was a private shipping company owned by some friends of the family. They didn&#8217;t have a website and knew they needed to be on the web. I knew that I wanted a residual income business, so I decided to resale hosting to all my web clients. I outlined a scope and sketched a layout. I showed it to them and sold it to them. I set the price a bit higher, then worked in a discount. I had picked a few sales practices from my dad. They bought it. I was on cloud nine, $500 bucks for a teenager was a lot of money, plus I was being paid to do something I loved. I think I danced around a bit when I got the go ahead. I also had my first monthly paying client at $15.95 per month. It doesn&#8217;t seem like a lot now, but at the time it was the beginning of a dream.\u00a0I think I finished the site in about two weeks.<\/p>\n<p><strong>2. What did you learn from that first experience?<\/strong><\/p>\n<p>I don&#8217;t know if I learned it on the first client, but I began to realize that getting clients was about connections and building relationships. I was able to use my dad&#8217;s website and this private shipping website now as references. The next few websites were all based on referral and connections.<\/p>\n<p><strong>3. What advice do you have for folks trying to get their first client?<\/strong><\/p>\n<p>The best way to build a solid business is through consistent communication and going the extra mile when it&#8217;s not needed. People remember that kind of stuff and they talk about you, in a positive way. That talk inherently leads to more business. I didn&#8217;t advertise for years. The one time I paid for a print ad was a total waste of money. I&#8217;m not saying print advertising is bad, there is a time and place for it. It certainly is not what you spend money on getting your first few clients.<\/p>\n<p>[first_client_series_cta]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This interview is the third in a new series I\u2019m starting to share how web designers and developers got their first client. I met Nick Johnson at a conference for Christian businessmen in September of 2007. Within a month of meeting, we decided to go into business together and started Sabramedia. Years before, Nick had [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":4,"footnotes":""},"categories":[63],"tags":[64],"class_list":["post-764","post","type-post","status-publish","format-standard","hentry","category-interviews","tag-first-client"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cFirst Client\u201d Interview #3 \u2013 Nick Johnson - Jonathan Wold<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bf0cd40f-7ebb-43c9-a4ea-50b260f6ecbb.express.conves.io\/first-client-interview-3-nick-johnson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cFirst Client\u201d Interview #3 \u2013 Nick Johnson - Jonathan Wold\" \/>\n<meta property=\"og:description\" content=\"This interview is the third in a new series I\u2019m starting to share how web designers and developers got their first client. 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