About Me

About Me

Hi, my name is Jonathan! I’m voraciously curious and always looking for new things to learn and try. Entrepreneurship has been a consistent theme throughout my years.

I started my first business at 10 years old with my brother Joshua, selling home-baked banana breads door-to-door.

I learned a lot through that experience. My learning continued as a teenager. I started my first joint venture (“SandStorm Computers”) at age 17 with a friend. 5 or 6 ventures later, bring me to today! After 4 1/2 years in a big agency, I went solo for about 6 months and then joined Automattic, where I serve as Community Lead for WooCommerce, the largest ecommerce platform on the Open Web.

My wife, Joslyn, and and I have been married since 2008 and have a son (Jaiden, 10) and a daughter (Jensyn, 7). We live just outside of beautiful Coeur d’Alene, Idaho. (If you haven’t already, consider moving to North Idaho!)


I’ve been building websites myself since I was 12 and began doing so professionally at 17. I started working with WordPress back in 2005 and I’ve been full-time in WordPress ever since.

I have a strong personal mission, to help make WordPress the best it can be as an operating system for the Open Web.

At Automattic, I am focused on serving and growing the WooCommerce community.

If you’re curious, I’ve got a few other projects going on as well.


At 17, I co-founded a “young entrepreneurs” community and experienced the joy of watching my life and the life of those around me change through inspiration and education. I was hooked and have continued to pursue opportunities to inspire and teach ever since.

I published a free course (“Four Weeks To Your First Client”) to teach aspiring entrepreneurs interested in the world of web development.

That lead to a project called Creating Clients, lead by Luke Farrugia, where he is developing new courses and community.


I started my writing career at 9, publishing a small-circulation magazine (read: Grandparents) called “Cougar Club”. Each issue was packed with fun facts, stories, illustrations, and activities. I’ve continued writing ever since.

I published my first book, Tiny Habits, back in 2018 and am working on my next.

I occasionally write about WordPress on GrowInWP.com.

I also enjoy writing for other publishers. Here are a few highlights from around the web:

Interested in working with me on a writing project? Email me and let me know what you have in mind!


I am a Seventh-day Adventist Christian and I believe that faith and works are inseparable. My faith has played a critical role in shaping (and continuing to shape) the man that I am today. I work 6 days a week and rest on the seventh day, from sundown Friday to sundown on Sabbath (Saturday). I love God with all my heart and wouldn’t trade the experiences that I’ve had in working with Him for anything.

Curious about this Sabbath thing? Check out SabbathTruth.com. For more about Seventh-day Adventist beliefs, take a look at What Adventists Believe. TruthLink.org by Ty Gibson is my favorite Bible study series.