For a Software-as-a-Service (SaaS) business wanting to grow, the WordPress ecosystem, now powering more than 43%¹ of the web, offers more opportunity than ever. Its decentralized nature² presents a challenge, especially for those new to the ecosystem. It’s a challenge, though, readily solved through partnerships, presence, and contribution.

For product companies trying to grow, whether bootstrapped, raising money, or positioning for an acquisition, a lack of traction in the WordPress ecosystem is especially challenging In this piece, we’ll walk through the three problems I’ve identified in growing a product company, introduce a growth strategy, talk through the foundation needed to execute the strategy,…

As we’re working towards and in advisory conversations with product company founders, a recurring topic is valuation. What’s a WordPress product business worth? My hypothesis is that WordPress product businesses are consistently undervalued. Why? I see three key reasons.

# With governing a guild, the key problem I see us signing up for is decision making. Who decides who can join? Who decides how member resources are allocated? Lesley Sims pointed me to Elinor Ostrom’s book, Governing the Commons, and as I’ve dug in I’m forming what I think is a clear sense of…

WordCamps are part of the essential magic of WordPress. They connect community (including newcomers!) to each other, inspire attendees with what’s possible in WordPress, and encourage (and empower) people to contribute, which makes WordPress (and the ecosystem) better for us all.